[PIGMI] I need marketing skillz

[Anthony Sweet]

Hey Andy,

You have three choices when it comes to marketing your game;

a) Do it yourself!
b) Outsource some marketing muscle, or
c) Find a publisher for your game.

In context of the Perth gaming scene, I guess this means;

a) Time to do some reading! The most helpful article I found when I first started marketing with RocketHands was on AppGamer(1).  It deals mainly with pre-release marketing, which is not much help in your current situation, but will still be helpful. There's other articles around, like on 148app.biz (2) and an excellent checklist on MindJuice (3).

b) Find a contractor. This can range from a press release copy writer (I believe Paul talked about one a few months ago for StarHammer) to a full-on marketing consultant who will provide you with a PR timeline and strategy.

c) Have a chat with Garth at StirFire. I know he's got some marketing guys on board, and your game might be a fit with what they're trying to do? Worth asking if you're interested.


At the very least, it's time to get a thread started at TouchArcade, give away some of your Promo Codes on TA and Twitter, and get a press kit together and send it out to GamesPress and whatever iOS games sites you can think of. If you find yourself with spare codes, I can try and give them away from @AussieAppSale - we have a small but dedicated group of people who take up any promotion offers I post about.

Hope that's some help. Let me know how it goes, or if you need any more help.


(1) http://appgamer.net/features/2009/sep/3/industry-game-marketing-and-pr-lock-it-down/?page=1
(2) http://148apps.biz/introduction-to-iphone-app-marketing/
(3) http://www.mindjuice.net/2011/01/21/ios-development-marketing-checklist/

-- 
Anthony Sweet - RocketHands Pty Ltd

w: www.rockethands.com
e: anthony at rockethands.com








On 30/04/2011, at 7:06 PM, Andy Hawkins wrote:

> Anyone tell me where I can learn this?
> 
> Andy H.
> _______________________________________________
> PIGMI mailing list - http://pigmi.org/ - pigmi at pigmi.org
> Unsubscribe: http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.pigmi.org/pipermail/pigmi-pigmi.org/attachments/20110501/caf3ac8f/attachment-0002.htm>