[PIGMI] Survey

Wed Aug 3 20:57:20 PDT 2011

> Do all 25 year-old males like exactly the same things? Do all 45 year-old females like exactly the same things? Is it possible that there something that an individual 25-year old male (lets call him Fred) and an individual 45-year old female (lets call her Elaine) might both be interested in?

Totally agree. You would never however target individuals. If you did find that all 25 year old males and 45 year old females like your target product idea you would change design tactic. You would certainly have to go unisexual in a mature style. So yeah that information would help immensely in choosing your marketing and planning. If you found that ONLY  25 year old males and 45 year old females liked your product and NO ONE in between then you would probably want to split the product into two different packages targetting the different groups specifically if you found other variations in the results to do so. Or you may conduct another survey of those groups directly.

> 
> 
> On Thu, Aug 4, 2011 at 10:37 AM, Joshua King <JKing at immersivetechnologies.com> wrote:
> Not only do I disagree with that – you are wrong. If you like surfing – you are going to go for a surf. If you want to play a game about surfing then you are a mystery and it would be interesting to know about your demographics.
> 
>  
> 
> From: pigmi-pigmi.org-bounces at lists.pigmi.org [mailto:pigmi-pigmi.org-bounces at lists.pigmi.org] On Behalf Of Paul Turbett (Black Lab Games)
> Sent: Thursday, 4 August 2011 10:34 AM
> 
> 
> To: pigmi at pigmi.org
> Subject: Re: [PIGMI] Survey
> 
>  
> 
> I respectfully disagree regarding demographics. Whilst it is possible to generalise about certain age and gender profiles gravitating to a particular platform, I think it's more useful to focus in interests. If somebody makes a game about surfing, it is going to appeal to people who surf. That covers a wide age range, and both genders. 
> 
>  
> 
> L8r, Paul
> 
>  
> 
> On Thu, Aug 4, 2011 at 10:12 AM, Ellen Jurik <sunlightsylph at yahoo.com.au> wrote:
> 
> Demographic breakdown is certainly important for making design decisions and choosing which platform for which game (eg, 9 year old girls might not play on PS3, so the game would never sell). It can still be anonymous while gathering that data- "anonymous" just means "without name" :)
> 
> Meanwhile, ScreenAustralia's Audience Participation Survey didn't even give the options of PCs (or macs) or non-mobile/phone handheld gaming devices... Which data sources were you looking at, Wesley? Sometimes surveys that look totally fair, scientific and impartial aren't actually designed very well.
> 
> Sent from Yahoo!7 Mail on Android
> 
>  
> 
> From: Paul Turbett (Black Lab Games) <paul at blacklabgames.com.au>; 
> To: <pigmi at pigmi.org>; 
> Subject: Re: [PIGMI] Survey 
> Sent: Wed, Aug 3, 2011 9:21:02 AM
> 
>  
> 
> Hi Wesley
> 
> The survey was anonymous, so I didn't collect that data. To be honest,
> I don't think age and gender is really important (and certainly wasn't
> relevant to the goal I had for the survey which was to assist with
> some decisions about a project I have in the works).
> 
> L8r, Paul
> 
> On Wed, Aug 3, 2011 at 3:18 PM, Wesley Lamont <pigmi at raez.net> wrote:
> > Thanks for sharing Paul.
> >
> > I also am unsure of the respondents. Could you put up a break down of the people who replied? Age, platform reply was made, gender? If you collected that data that is. From most other sources Consoles beat a PC for games share by a rather whopping margin so I'm curious as to the reasons (apart from those you have already mentioned in the article).
> >
> > Wesley Lamont
> >
> >
> > On 03/08/2011, at 2:29 PM, Paul Turbett (Black Lab Games) wrote:
> >
> >> The survey was web-based, so it could be taken on any web-enabled
> >> device. The other thing is that it asked how frequently each of the
> >> platforms are used for gaming, which I think it independent from the
> >> device being used to answer the questions.
> >>
> >> However I think the results are skewed for sure - by the sources I
> >> used to direct people to the questionnaire. But like I said in the
> >> post, that was intentional, because the sources are related to the
> >> people I'm seeking to make games for.
> >>
> >> L8r, Paul
> >>
> >> On Wed, Aug 3, 2011 at 1:25 PM, Michael B <michael.sg at gmail.com> wrote:
> >>> Hi Paul, i just had a thought, don't you think that the results might be
> >>> compromised by having the survey on a PC?
> >>>
> >>> Ie if the survey was given to kids in school, high school, tafe, even
> >>> university whether the kids and adults who couldnt afford PC's or iphone's
> >>> would make up a larger majority than PC users ?
> >>>
> >>> Michael
> >>>
> >>>
> >>> On 3 August 2011 12:16, Paul Turbett (Black Lab Games)
> >>> <paul at blacklabgames.com.au> wrote:
> >>>>
> >>>> Hi All!
> >>>>
> >>>> For those interested in stats (and lets face it, that's everybody
> >>>> right?), I've just got around to my first post on the survey I
> >>>> conducted in June. http://blacklabgames.com.au/blog/2011/08/stats/
> >>>>
> >>>>
> >>>> L8r, Paul
> >>>>
> >>>
> >>>
> >>> _______________________________________________
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> >>
> >>
> >>
> >> --
> >> Paul Turbett
> >> Black Lab Games
> >> www.blacklabgames.com.au
> >> _______________________________________________
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> -- 
> Paul Turbett
> Black Lab Games
> www.blacklabgames.com.au
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> 
> 
> -- 
> Paul Turbett
> 
> Black Lab Games
> 
> www.blacklabgames.com.au
> 
>  
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> -- 
> Paul Turbett
> Black Lab Games
> www.blacklabgames.com.au
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