[PIGMI] Survey

[Ellen Jurik]

Theoretically, every game appeals to everyone ever.

And yet effective marketing and advertising relies on knowing who is likely to be a surfer and therefore where they will be and how they find out about it. While I agree that it can go overboard and become superfluous, demographics can point out false assumptions- maybe a surfing game would be more likely to be accessed via Facebook or a flash game portal, etc.

It's not just me thinking this- almost every division of the entertainment industry does it, and I know for a fact that Tantalus approached "Pony Friends" that way, and it explains why there are so many "little girl" games on the DS- because little girls are more likely to have a DS, and DS consoles are more likely to be owned by little girls.

Besides, sometimes it just puts your survey results in context, or can lead to interesting data or links you hadn't expected ;)

Ps, you know me and I'm in no way attempting to undermine the validity of the results. I just do believe that demographics of age, sex, income etc shouldn't be dismissed as completely superfluous. 

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