[PIGMI] I need marketing skillz

[Andy Hawkins]

Excellent, thanks Paul.
>
> Further to what Anthony said about Star Hammer Tactics, I used 
> http://www.indiedeveloperconsulting.com/ . Recently they've 
> specialised in iOS game promotion for small developers. I found them 
> to be pretty good, and worth the money.
>
> Something else I did a few year ago was take a 6-week short course in 
> general marketing. It introduced me to the basics, like the 4P's, etc. 
> It was run by TAFE.
>
> L8r, Paul
>
> *From:*pigmi-pigmi.org-bounces at lists.pigmi.org 
> [mailto:pigmi-pigmi.org-bounces at lists.pigmi.org] *On Behalf Of 
> *Anthony Sweet
> *Sent:* Sunday, 1 May 2011 1:48 PM
> *To:* pigmi at pigmi.org
> *Subject:* Re: [PIGMI] I need marketing skillz
>
> Hey Andy,
>
> You have three choices when it comes to marketing your game;
>
> a) Do it yourself!
>
> b) Outsource some marketing muscle, or
>
> c) Find a publisher for your game.
>
> In context of the Perth gaming scene, I guess this means;
>
> a) Time to do some reading! The most helpful article I found when I 
> first started marketing with RocketHands was on AppGamer(1).  It deals 
> mainly with pre-release marketing, which is not much help in your 
> current situation, but will still be helpful. There's other articles 
> around, like on 148app.biz <http://148app.biz> (2) and an excellent 
> checklist on MindJuice (3).
>
> b) Find a contractor. This can range from a press release copy writer 
> (I believe Paul talked about one a few months ago for StarHammer) to a 
> full-on marketing consultant who will provide you with a PR timeline 
> and strategy.
>
> c) Have a chat with Garth at StirFire. I know he's got some marketing 
> guys on board, and your game might be a fit with what they're trying 
> to do? Worth asking if you're interested.
>
> At the very least, it's time to get a thread started at TouchArcade, 
> give away some of your Promo Codes on TA and Twitter, and get a press 
> kit together and send it out to GamesPress and whatever iOS games 
> sites you can think of. If you find yourself with spare codes, I can 
> try and give them away from @AussieAppSale - we have a small but 
> dedicated group of people who take up any promotion offers I post about.
>
> Hope that's some help. Let me know how it goes, or if you need any 
> more help.
>
> (1) 
> http://appgamer.net/features/2009/sep/3/industry-game-marketing-and-pr-lock-it-down/?page=1
>
> (2) http://148apps.biz/introduction-to-iphone-app-marketing/
>
> (3) 
> http://www.mindjuice.net/2011/01/21/ios-development-marketing-checklist/
>
> -- 
> Anthony Sweet - RocketHands Pty Ltd
>
> w: www.rockethands.com <http://www.rockethands.com/>
> e: anthony at rockethands.com <mailto:anthony at rockethands.com>
>
>
>
> On 30/04/2011, at 7:06 PM, Andy Hawkins wrote:
>
>
>
> Anyone tell me where I can learn this?
>
> Andy H.
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