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Excellent, thanks Paul. <br>
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<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);">Further to what Anthony said about Star Hammer
Tactics, I used </span><a moz-do-not-send="true"
href="http://www.indiedeveloperconsulting.com/">http://www.indiedeveloperconsulting.com/</a>
. <span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);">Recently they've specialised in iOS game
promotion for small developers. I found them to be pretty
good, and worth the money.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);">Something else I did a few year ago was take a
6-week short course in general marketing. It introduced me
to the basics, like the 4P's, etc. It was run by TAFE.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);">L8r, Paul<o:p></o:p></span></p>
<p class="MsoNormal"><a moz-do-not-send="true"
name="_MailEndCompose"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);"><o:p> </o:p></span></a></p>
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<p class="MsoNormal"><b><span style="font-size: 10pt;
font-family:
"Tahoma","sans-serif";"
lang="EN-US">From:</span></b><span style="font-size:
10pt; font-family:
"Tahoma","sans-serif";" lang="EN-US">
<a class="moz-txt-link-abbreviated" href="mailto:pigmi-pigmi.org-bounces@lists.pigmi.org">pigmi-pigmi.org-bounces@lists.pigmi.org</a>
[<a class="moz-txt-link-freetext" href="mailto:pigmi-pigmi.org-bounces@lists.pigmi.org">mailto:pigmi-pigmi.org-bounces@lists.pigmi.org</a>] <b>On
Behalf Of </b>Anthony Sweet<br>
<b>Sent:</b> Sunday, 1 May 2011 1:48 PM<br>
<b>To:</b> <a class="moz-txt-link-abbreviated" href="mailto:pigmi@pigmi.org">pigmi@pigmi.org</a><br>
<b>Subject:</b> Re: [PIGMI] I need marketing skillz<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Hey Andy,<o:p></o:p></p>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
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<div>
<p class="MsoNormal">You have three choices when it comes to
marketing your game;<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">a) Do it yourself!<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal">b) Outsource some marketing muscle, or<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal">c) Find a publisher for your game.<o:p></o:p></p>
</div>
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<p class="MsoNormal"><o:p> </o:p></p>
</div>
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<p class="MsoNormal">In context of the Perth gaming scene, I
guess this means;<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">a) Time to do some reading! The most
helpful article I found when I first started marketing with
RocketHands was on AppGamer(1). It deals mainly with
pre-release marketing, which is not much help in your
current situation, but will still be helpful. There's other
articles around, like on <a moz-do-not-send="true"
href="http://148app.biz">148app.biz</a> (2) and an
excellent checklist on MindJuice (3).<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">b) Find a contractor. This can range from
a press release copy writer (I believe Paul talked about one
a few months ago for StarHammer) to a full-on marketing
consultant who will provide you with a PR timeline and
strategy.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">c) Have a chat with Garth at StirFire. I
know he's got some marketing guys on board, and your game
might be a fit with what they're trying to do? Worth asking
if you're interested.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">At the very least, it's time to get a
thread started at TouchArcade, give away some of your Promo
Codes on TA and Twitter, and get a press kit together and
send it out to GamesPress and whatever iOS games sites you
can think of. If you find yourself with spare codes, I can
try and give them away from @AussieAppSale - we have a small
but dedicated group of people who take up any promotion
offers I post about.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">Hope that's some help. Let me know how it
goes, or if you need any more help.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">(1) <a moz-do-not-send="true"
href="http://appgamer.net/features/2009/sep/3/industry-game-marketing-and-pr-lock-it-down/?page=1">http://appgamer.net/features/2009/sep/3/industry-game-marketing-and-pr-lock-it-down/?page=1</a><o:p></o:p></p>
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<div>
<p class="MsoNormal">(2) <a moz-do-not-send="true"
href="http://148apps.biz/introduction-to-iphone-app-marketing/">http://148apps.biz/introduction-to-iphone-app-marketing/</a><o:p></o:p></p>
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<div>
<p class="MsoNormal">(3) <a moz-do-not-send="true"
href="http://www.mindjuice.net/2011/01/21/ios-development-marketing-checklist/">http://www.mindjuice.net/2011/01/21/ios-development-marketing-checklist/</a><o:p></o:p></p>
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<div>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<div>
<div>
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<div>
<p class="MsoNormal" style="margin-bottom:
12pt;"><span style="font-size: 10pt;
font-family:
"Arial","sans-serif";
color: rgb(136, 136, 136);">-- <br>
Anthony Sweet - RocketHands Pty Ltd<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal" style="margin-bottom:
12pt;"><span style="font-size: 10pt;
font-family:
"Arial","sans-serif";
color: rgb(136, 136, 136);">w: <a
moz-do-not-send="true"
href="http://www.rockethands.com/"
target="_blank"><span style="color:
rgb(42, 93, 176);">www.rockethands.com</span></a><br>
e: <a moz-do-not-send="true"
href="mailto:anthony@rockethands.com"
target="_blank"><span style="color:
rgb(42, 93, 176);">anthony@rockethands.com</span></a><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:
10pt; font-family:
"Arial","sans-serif";
color: rgb(136, 136, 136);"><o:p> </o:p></span></p>
</div>
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<p class="MsoNormal"><span style="font-size:
10pt; font-family:
"Arial","sans-serif";
color: rgb(136, 136, 136);"><o:p> </o:p></span></p>
</div>
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<p class="MsoNormal"><span style="font-size:
10pt; font-family:
"Arial","sans-serif";
color: rgb(136, 136, 136);"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size: 13.5pt;
font-family:
"Helvetica","sans-serif"; color:
black;"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size: 13.5pt;
font-family:
"Helvetica","sans-serif"; color:
black;"><br>
<br>
</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<div>
<p class="MsoNormal">On 30/04/2011, at 7:06 PM, Andy
Hawkins wrote:<o:p></o:p></p>
</div>
<p class="MsoNormal"><br>
<br>
<o:p></o:p></p>
<div>
<p class="MsoNormal">Anyone tell me where I can learn
this?<br>
<br>
Andy H.<br>
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<p class="MsoNormal"><o:p> </o:p></p>
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