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</o:shapelayout></xml><![endif]--></head><body lang=EN-AU link=blue vlink=purple style='word-wrap: break-word;-webkit-nbsp-mode: space;-webkit-line-break: after-white-space'><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Further to what Anthony said about Star Hammer Tactics, I used </span><a href="http://www.indiedeveloperconsulting.com/">http://www.indiedeveloperconsulting.com/</a> . <span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Recently they've specialised in iOS game promotion for small developers. I found them to be pretty good, and worth the money.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Something else I did a few year ago was take a 6-week short course in general marketing. It introduced me to the basics, like the 4P's, etc. It was run by TAFE.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>L8r, Paul<o:p></o:p></span></p><p class=MsoNormal><a name="_MailEndCompose"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></a></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> pigmi-pigmi.org-bounces@lists.pigmi.org [mailto:pigmi-pigmi.org-bounces@lists.pigmi.org] <b>On Behalf Of </b>Anthony Sweet<br><b>Sent:</b> Sunday, 1 May 2011 1:48 PM<br><b>To:</b> pigmi@pigmi.org<br><b>Subject:</b> Re: [PIGMI] I need marketing skillz<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Hey Andy,<o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>You have three choices when it comes to marketing your game;<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>a) Do it yourself!<o:p></o:p></p></div><div><p class=MsoNormal>b) Outsource some marketing muscle, or<o:p></o:p></p></div><div><p class=MsoNormal>c) Find a publisher for your game.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>In context of the Perth gaming scene, I guess this means;<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>a) Time to do some reading! The most helpful article I found when I first started marketing with RocketHands was on AppGamer(1). It deals mainly with pre-release marketing, which is not much help in your current situation, but will still be helpful. There's other articles around, like on <a href="http://148app.biz">148app.biz</a> (2) and an excellent checklist on MindJuice (3).<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>b) Find a contractor. This can range from a press release copy writer (I believe Paul talked about one a few months ago for StarHammer) to a full-on marketing consultant who will provide you with a PR timeline and strategy.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>c) Have a chat with Garth at StirFire. I know he's got some marketing guys on board, and your game might be a fit with what they're trying to do? Worth asking if you're interested.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>At the very least, it's time to get a thread started at TouchArcade, give away some of your Promo Codes on TA and Twitter, and get a press kit together and send it out to GamesPress and whatever iOS games sites you can think of. If you find yourself with spare codes, I can try and give them away from @AussieAppSale - we have a small but dedicated group of people who take up any promotion offers I post about.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Hope that's some help. Let me know how it goes, or if you need any more help.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>(1) <a href="http://appgamer.net/features/2009/sep/3/industry-game-marketing-and-pr-lock-it-down/?page=1">http://appgamer.net/features/2009/sep/3/industry-game-marketing-and-pr-lock-it-down/?page=1</a><o:p></o:p></p></div><div><p class=MsoNormal>(2) <a href="http://148apps.biz/introduction-to-iphone-app-marketing/">http://148apps.biz/introduction-to-iphone-app-marketing/</a><o:p></o:p></p></div><div><p class=MsoNormal>(3) <a href="http://www.mindjuice.net/2011/01/21/ios-development-marketing-checklist/">http://www.mindjuice.net/2011/01/21/ios-development-marketing-checklist/</a><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p><div><div><div><div><div><div><div><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#888888'>-- <br>Anthony Sweet - RocketHands Pty Ltd<o:p></o:p></span></p></div><div><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#888888'>w: <a href="http://www.rockethands.com/" target="_blank"><span style='color:#2A5DB0'>www.rockethands.com</span></a><br>e: <a href="mailto:anthony@rockethands.com" target="_blank"><span style='color:#2A5DB0'>anthony@rockethands.com</span></a><o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#888888'><o:p> </o:p></span></p></div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#888888'><o:p> </o:p></span></p></div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#888888'><o:p> </o:p></span></p></div></div></div></div></div><p class=MsoNormal><span style='font-size:13.5pt;font-family:"Helvetica","sans-serif";color:black'><o:p> </o:p></span></p></div><p class=MsoNormal><span style='font-size:13.5pt;font-family:"Helvetica","sans-serif";color:black'><br><br></span><o:p></o:p></p></div><p class=MsoNormal><o:p> </o:p></p><div><div><p class=MsoNormal>On 30/04/2011, at 7:06 PM, Andy Hawkins wrote:<o:p></o:p></p></div><p class=MsoNormal><br><br><o:p></o:p></p><div><p class=MsoNormal>Anyone tell me where I can learn this?<br><br>Andy H.<br>_______________________________________________<br>PIGMI mailing list - <a href="http://pigmi.org/">http://pigmi.org/</a> - <a href="mailto:pigmi@pigmi.org">pigmi@pigmi.org</a><br>Unsubscribe: <a href="http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org">http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org</a><o:p></o:p></p></div></div><p class=MsoNormal><o:p> </o:p></p></div></div></body></html>