<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Hey Andy,<div><br></div><div>You have three choices when it comes to marketing your game;</div><div><br></div><div>a) Do it yourself!</div><div>b) Outsource some marketing muscle, or</div><div>c) Find a publisher for your game.</div><div><br></div><div>In context of the Perth gaming scene, I guess this means;</div><div><br></div><div>a) Time to do some reading! The most helpful article I found when I first started marketing with RocketHands was on AppGamer(1). It deals mainly with pre-release marketing, which is not much help in your current situation, but will still be helpful. There's other articles around, like on <a href="http://148app.biz">148app.biz</a> (2) and an excellent checklist on MindJuice (3).</div><div><br></div><div>b) Find a contractor. This can range from a press release copy writer (I believe Paul talked about one a few months ago for StarHammer) to a full-on marketing consultant who will provide you with a PR timeline and strategy.</div><div><br></div><div>c) Have a chat with Garth at StirFire. I know he's got some marketing guys on board, and your game might be a fit with what they're trying to do? Worth asking if you're interested.</div><div><br></div><div><br></div><div>At the very least, it's time to get a thread started at TouchArcade, give away some of your Promo Codes on TA and Twitter, and get a press kit together and send it out to GamesPress and whatever iOS games sites you can think of. If you find yourself with spare codes, I can try and give them away from @AussieAppSale - we have a small but dedicated group of people who take up any promotion offers I post about.</div><div><br></div><div>Hope that's some help. Let me know how it goes, or if you need any more help.</div><div><br></div><div><br></div><div>(1) <a href="http://appgamer.net/features/2009/sep/3/industry-game-marketing-and-pr-lock-it-down/?page=1">http://appgamer.net/features/2009/sep/3/industry-game-marketing-and-pr-lock-it-down/?page=1</a></div><div>(2) <a href="http://148apps.biz/introduction-to-iphone-app-marketing/">http://148apps.biz/introduction-to-iphone-app-marketing/</a></div><div>(3) <a href="http://www.mindjuice.net/2011/01/21/ios-development-marketing-checklist/">http://www.mindjuice.net/2011/01/21/ios-development-marketing-checklist/</a></div><div><br><div>
<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><span class="Apple-style-span" style="font-family: arial, sans-serif; border-collapse: collapse; color: rgb(136, 136, 136); font-size: 13px; "><div>-- <br>Anthony Sweet - RocketHands Pty Ltd<br><br></div><div>w: <a href="http://www.rockethands.com/" target="_blank" style="color: rgb(42, 93, 176); ">www.rockethands.com</a><br>e: <a href="mailto:anthony@rockethands.com" target="_blank" style="color: rgb(42, 93, 176); ">anthony@rockethands.com</a><br><br></div><div><br></div><div><br></div><div><br></div></span></div></div></span></div></span></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></span><br class="Apple-interchange-newline">
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<br><div><div>On 30/04/2011, at 7:06 PM, Andy Hawkins wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div>Anyone tell me where I can learn this?<br><br>Andy H.<br>_______________________________________________<br>PIGMI mailing list - <a href="http://pigmi.org/">http://pigmi.org/</a> - <a href="mailto:pigmi@pigmi.org">pigmi@pigmi.org</a><br>Unsubscribe: <a href="http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org">http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org</a><br></div></blockquote></div><br></div></body></html>