<table cellspacing="0" cellpadding="0" border="0"><tr><td valign="top" style="font: inherit;"><p>Theoretically, every game appeals to everyone ever.</p>
<p>And yet effective marketing and advertising relies on knowing who is likely to be a surfer and therefore where they will be and how they find out about it. While I agree that it can go overboard and become superfluous, demographics can point out false assumptions- maybe a surfing game would be more likely to be accessed via Facebook or a flash game portal, etc.</p>
<p>It's not just me thinking this- almost every division of the entertainment industry does it, and I know for a fact that Tantalus approached "Pony Friends" that way, and it explains why there are so many "little girl" games on the DS- because little girls are more likely to have a DS, and DS consoles are more likely to be owned by little girls.</p>
<p>Besides, sometimes it just puts your survey results in context, or can lead to interesting data or links you hadn't expected ;)</p>
<p>Ps, you know me and I'm in no way attempting to undermine the validity of the results. I just do believe that demographics of age, sex, income etc shouldn't be dismissed as completely superfluous. <br></p>
<p>Sent from Yahoo!7 Mail on Android</p>
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Paul Turbett (Black Lab Games) <paul@blacklabgames.com.au>; <br>
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Re: [PIGMI] Survey <br>
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<td valign="top" style="font:inherit;">I respectfully disagree regarding demographics. Whilst it is possible to generalise about certain age and gender profiles gravitating to a particular platform, I think it's more useful to focus in interests. If somebody makes a game about surfing, it is going to appeal to people who surf. That covers a wide age range, and both genders. <div>
<br></div><div>L8r, Paul</div><div><br><div class="gmail_quote">On Thu, Aug 4, 2011 at 10:12 AM, Ellen Jurik <span dir="ltr"><<a rel="nofollow" ymailto="mailto:sunlightsylph@yahoo.com.au" target="_blank" href="javascript:return">sunlightsylph@yahoo.com.au</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td valign="top" style="font:inherit;"><p>Demographic breakdown is certainly important for making design decisions and choosing which platform for which game (eg, 9 year old girls might not play on PS3, so the game would never sell). It can still be anonymous while gathering that data- "anonymous" just means "without name" :)</p>
<p>Meanwhile, ScreenAustralia's Audience Participation Survey didn't even give the options of PCs (or macs) or non-mobile/phone handheld gaming devices... Which data sources were you looking at, Wesley? Sometimes surveys that look totally fair, scientific and impartial aren't actually designed very well.</p>
<p>Sent from Yahoo!7 Mail on Android</p>
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Paul Turbett (Black Lab Games) <<a rel="nofollow" ymailto="mailto:paul@blacklabgames.com.au" target="_blank" href="javascript:return">paul@blacklabgames.com.au</a>>; <br>
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<td valign="top" style="font:inherit;">Hi Wesley<br><br>The survey was anonymous, so I didn't collect that data. To be honest,<br>I don't think age and gender is really important (and certainly wasn't<br>
relevant to the goal I had for the survey which was to assist with<br>some decisions about a project I have in the works).<br><br>L8r, Paul<br><br>On Wed, Aug 3, 2011 at 3:18 PM, Wesley Lamont <<a rel="nofollow">pigmi@raez.net</a>> wrote:<br>
> Thanks for sharing Paul.<br>><br>> I also am unsure of the respondents. Could you put up a break down of the people who replied? Age, platform reply was made, gender? If you collected that data that is. From most other sources Consoles beat a PC for games share by a rather whopping margin so I'm curious as to the reasons (apart from those you have already mentioned in the article).<br>
><br>> Wesley
Lamont<br>><br>><br>> On 03/08/2011, at 2:29 PM, Paul Turbett (Black Lab Games) wrote:<br>><br>>> The survey was web-based, so it could be taken on any web-enabled<br>>> device. The other thing is that it asked how frequently each of the<br>
>> platforms are used for gaming, which I think it independent from the<br>>> device being used to answer the questions.<br>>><br>>> However I think the results are skewed for sure - by the sources I<br>
>> used to direct people to the questionnaire. But like I said in the<br>>> post, that was intentional, because the sources are related to the<br>>> people I'm seeking to make games for.<br>>><br>
>> L8r, Paul<br>>><br>>> On Wed, Aug 3, 2011 at 1:25 PM, Michael B <<a rel="nofollow">michael.sg@gmail.com</a>> wrote:<br>>>> Hi Paul, i just had a thought, don't you think
that the results might be<br>>>> compromised by having the survey on a PC?<br>>>><br>>>> Ie if the survey was given to kids in school, high school, tafe, even<br>>>> university whether the kids and adults who couldnt afford PC's or iphone's<br>
>>> would make up a larger majority than PC users ?<br>>>><br>>>> Michael<br>>>><br>>>><br>>>> On 3 August 2011 12:16, Paul Turbett (Black Lab Games)<br>>>> <<a rel="nofollow">paul@blacklabgames.com.au</a>> wrote:<br>
>>>><br>>>>> Hi All!<br>>>>><br>>>>> For those interested in stats (and lets face it, that's everybody<br>>>>> right?), I've just got around to my first post on the survey I<br>
>>>> conducted in June. <a rel="nofollow" target="_blank" href="http://blacklabgames.com.au/blog/2011/08/stats/">http://blacklabgames.com.au/blog/2011/08/stats/</a><br>>>>><br>>>>><br>>>>> L8r, Paul<br>
>>>><br>>>><br>>>><br>>>> _______________________________________________<br>>>> PIGMI mailing list - <a rel="nofollow" target="_blank" href="http://pigmi.org/">http://pigmi.org/</a> - <a rel="nofollow">pigmi@pigmi.org</a><br>
>>> Unsubscribe: <a rel="nofollow" target="_blank" href="http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org">http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org</a><br>>>><br>>><br>>><br>>><br>>> --<br>
>> Paul Turbett<br>>> Black Lab Games<br>>> <a rel="nofollow" target="_blank" href="http://www.blacklabgames.com.au">www.blacklabgames.com.au</a><br>>> _______________________________________________<br>>> PIGMI mailing list - <a rel="nofollow" target="_blank" href="http://pigmi.org/">http://pigmi.org/</a> - <a rel="nofollow">pigmi@pigmi.org</a><br>
>> Unsubscribe: <a rel="nofollow" target="_blank" href="http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org">http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org</a><br>><br>> _______________________________________________<br>
> PIGMI mailing list - <a rel="nofollow" target="_blank" href="http://pigmi.org/">http://pigmi.org/</a> - <a rel="nofollow">pigmi@pigmi.org</a><br>> Unsubscribe: <a rel="nofollow" target="_blank" href="http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org">http://lists.pigmi.org/listinfo.cgi/pigmi-pigmi.org</a><br>
><br><br><br><br>-- <br>Paul Turbett<br>Black Lab Games<br><a rel="nofollow" target="_blank" href="http://www.blacklabgames.com.au">www.blacklabgames.com.au</a><br>_______________________________________________<br>PIGMI mailing list - <a rel="nofollow" target="_blank" href="http://pigmi.org/">http://pigmi.org/</a> - <a rel="nofollow">pigmi@pigmi.org</a><br>
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