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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>It’s worth noting that Mass Effect 2 dealt with the Used Game market by having the Cerberus Network. New copies of the game came with Cerberus Network cards included, which got you access to free DLC and the launch day DLC. Every new copy of the game came with that to encourage the sale of new copies.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The launch day DLC for Mass Effect 3 only comes with the special edition, or sold separately for $10.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Cheers,<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>-Matthew Dyet<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Ph:</span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> 0466 726 206<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Em:</span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> mattdyet@iinet.net.au<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Web:</span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> http://twitter.com/#!/Diomades<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> pigmi-pigmi.org-bounces@lists.pigmi.org [mailto:pigmi-pigmi.org-bounces@lists.pigmi.org] <b>On Behalf Of </b>Paul Turbett (Black Lab Games)<br><b>Sent:</b> Thursday, 23 February 2012 7:12 AM<br><b>To:</b> pigmi@pigmi.org<br><b>Subject:</b> Re: [PIGMI] DLC and Launch Content<o:p></o:p></span></p></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>This is all about publishers/EA getting money from the 2nd hand market. Whilst a reasonable number of people will buy the game new, many,many more will get a 2nd hand copy, for which EA & Bioware will not see a single cent - dispite sending millions to develop the game in the first place. DLC is quite profitable, so having "important" DLC is a way to get the people buying secondhand to give money to the developers. <o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>L8r Paul<o:p></o:p></p><div><p class=MsoNormal><br>On Thursday, February 23, 2012, Matthew Dyet wrote:<o:p></o:p></p><div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>So I’d be interested to hear what other developers here think of this, since I think it’s an interesting topic.</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Mass Effect 3 launches next month, and it’s recently been revealed that there will be launch day DLC that you can purchase (or that you get for free with the collectors) and its content is pretty important to the games universe. Not necessarily important just to the story of Mass Effect 3, but to the story of the Mass Effect universe as a whole.</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>One of the arguments I’ve seen made (you can see the video I am referring to here: <a href="http://youtu.be/Ri0vrJ-y2zM" target="_blank">http://youtu.be/Ri0vrJ-y2zM</a> ) is that any game content that is complete before the game is released should not be made into DLC, as that then means the final product of the game is no longer complete. It seems to assume that making a game is like making a pie, and for any launch day DLC you are taking a slice of that pie out and selling it separately. Do you see it like that, or do you see it more like launch day DLC being more like a smaller pie you make and sell alongside the bigger one?</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The Mass Effect 3 release day DLC is interesting, because it IS important, but I am not sure it is important to the central storyline in ME3 so much as it is important to the Mass Effect universe overall. But because it was developed in tandem with the game, should it be required content for the game to be ‘complete’? Is removing it and making it DLC at launch detrimental to the game and leave the core game an incomplete product?</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I’d personally argue no, but I’m purposefully keeping this as neutral as possible to start a discussion – not make a statement. I’m more interested in hearing what everybody else on the PIGMI list thinks. Is the customer obligated to receive any content you have available when the game is done, or is it up to the discretion of the developer as to where, when and how a player gets new content?</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Cheers,</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>-Matthew Dyet</span></b><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Ph:</span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> 0466 726 206</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Em:</span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <a href="javascript:_e(%7b%7d,%20'cvml',%20'mattdyet@iinet.net.au');" target="_blank">mattdyet@iinet.net.au</a></span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Web:</span></b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <a href="http://twitter.com/#!/Diomades" target="_blank">http://twitter.com/#!/Diomades</a></span><o:p></o:p></p></div></div></div></div><p class=MsoNormal><br><br>-- <br>Paul Turbett<br>Black Lab Games<br><a href="http://www.blacklabgames.com.au" target="_blank">www.blacklabgames.com.au</a> | <a href="http://www.twitter.com/blacklabgames" target="_blank">www.twitter.com/blacklabgames</a><o:p></o:p></p></div></body></html>